From Ecuador With Love. A Journey Into Toquilla  Straw

Though the world calls it a Panama hat, its true origin lies in Ecuador, where for centuries, artisans have woven tradition, identity, and art into a single strand of paja toquilla.

More Than a Hat — A Living Legacy

Every Toquilla Legacy hat carries the whisper of coastal palms, the grace of ancestral hands, and the brushstrokes of artists who turn straw into emotion.

This is not fast fashion. It is time, soul, and history—woven slowly, shaped by tradition, and made one by one.

We are proud to share not just a product, but the culture, identity, and legacy of our ancestors, through the timeless beauty of the toquilla hat.